“The code is expected to foster a safe and positive digital environment while spreading constructive values and reinforcing national cultural identity in the digital age. It replaces the earlier Code of Conduct on Social Media that had been in place since 2021.”
“The new guidelines apply broadly to five main groups: individuals; organizations and enterprises providing social media and digital platform services; Internet service providers; media, advertising and artistic institutions; and other agencies and organizations.”
“[Influencers] are expected to act as role models in their lifestyles and actively promote content that brings positive social value. They are also prohibited from exploiting public trust for personal gain.”
“Authorities hope that close coordination among ministries, sectors and localities will help spark a broader transformation in digital culture and online behavior in Vietnam.”